Nature Positive Travel & Tourism – how the sector can travel in harmony with nature

“Much of the Travel & Tourism sector relies on the beauty of nature and the resources it provides…the tourism sector has a unique need for, and responsibility to, contribute to the reversal of nature and biodiversity loss.”

Elizabeth Maruma Mrema, Executive Secretary, United Nations Convention on Biological Diversity

The World Travel & Tourism Council (WTTC) has published a report and toolbox, “Nature Positive Travel & Tourism”, to help the sector act to protect biodiversity and nature.

The research work is aimed at the sector’s stakeholders. For businesses, it outlines how nature-positive values can be embedded into operations and destination activities and how to manage and mitigate risks. For governments and campaigners, it presents evidence and ideas for local, national, and international policymaking.

TOWARDS NATURE POSITIVE TRAVEL & TOURISM – Diagram from WTTC Toolbox

The toolbox provides frameworks of how the theory in the report can be practically applied and includes external resources, support services, and business case studies. 

Endorsed by the Secretariat of the Convention on Biological Diversity (SCBD), the report can help organizations understand and manage their impact on biodiversity ahead of the CBD COP15 conference in December.

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